We will combine any personal data about you that we receive from you,
from other companies in Our Group, and from third-parties in order to
create marketing profiles.
Marketing profiles include personal data such as information about
Services you have used or purchased previously, information about when
you have visited one of our events or festivals in the past, demographic
data and data from your social media profiles.
For example, we may analyse the personal data of people who have
purchased tickets for a particular future event that we are promoting or
organising and then compare them with other people in our database. If
we identify people in our database who have similar personal data to the
original purchasers, we may then target marketing about that event to
the new people we have identified in our database, for example by
sending direct marketing emails. We may conduct the profiling and send
the direct marketing emails automatically.
We conduct these automated decision-making and profiling activities
for our legitimate interests in providing the Services and ensuring they
operate in a commercially suitable way which is tailored to your use
We will ensure that the automated decision-making and profiling does
not produce legal effects concerning you or similarly significantly